How To Maintain A Positive Online Reputation

Working on building a positive online reputation is a great way to show your true self online & it’s necessary to maintain it. And involving the online reputation management process in your business can be really beneficial. 

But, first of all, let’s see what ORM means.

What does Online Reputation Management (ORM) mean?

Online reputation management is the process of controlling what shows up when someone looks you up online, deals with everything about your company’s brand in the online community. This community includes – forums, blogs, search engines, social networking platforms, etc.

ORM services will help you to identify and clean up any damaging content about you online, like negative reviews/ comments etc.

How to maintain Online Reputation?

1.    Invest in professional photos or logos:

With Professional online reputation services, you can easily maintain your positive online brand with photos that show your professional side. 

You can use these professionally created images or photos for your website, blogging, online profiles, even news or articles. Use them online frequently and they’ll help to outrank any negative photos (past and present) that may show up.

2.    Claim Google+:

A Google+ account is mandatory & vital to rank your brand well online, both now and in the future. Photos, links, and posts that you share on the search engine’s social media service may rank well in the search results.

 Leveraging Google My Business for companies is also an effective tool in reputation management, as Google’s uses several elements of this platform to populate visible areas of the Google search results. This may include logos, photos, contact information, business hours and reviews.

3.    Register your online domain

It’s a good idea to snap up domains, including yourname.com/.net/.org and others like yournamesucks.com, just in case. Do your best to register your name exactly. 

Accurate searches will always rank better, so do everything you can to register your name, even if it means buying the domain from its current owner. You should also register the domain for as long as possible, as this makes it more credible to search engines, and also protects you from others who may want to buy it if it comes up for renewal.

4.    Have conversations online:

Comment on news articles that interest you. Follow popular industry blogs, forums, and groups. Stay on top of online discussions for your hobbies and special interests. 

You should leave perceptive comments, ask questions, participate in discussions and help out others online, not only to develop a strong reputation but to build your network as well. It’s best to use your real name if possible.

5.    Link to your most positive online results:

If there’s a great news article written about you, or you have writing samples, photos, or a portfolio you’re particularly proud of, highlight it with a link. 

Share it on top social media platforms i.e., Facebook, Twitter, Google+, LinkedIn and YouTube to encourage natural user engagement, which may also help in indirect ranking improvement.

Conclusion

If you follow the above steps you should be able to improve your search presence no matter what the situation is. If you found this content helpful, you might be interested in taking our Online Reputation Management services. CorpzoneServices will simplify the entire process, help in maintaining your online presence and make it easy to monitor your progress.